Marty Neumeier's ZAG: The #1 Strategy of High-Performance Brands (One-Off) PDF

By Marty Neumeier

ISBN-10: 0321426770

ISBN-13: 9780321426772

"When everyone zigs, zag," says Marty Neumeier during this clean view of brand name approach. ZAG follows the ultra-clear "whiteboard review" kind of the author’s first publication, the logo hole, yet drills deeper into the query of ways manufacturers can harness the facility of differentiation. the writer argues that during a really cluttered industry, conventional differentiation isn't any longer enough—today businesses want “radical differentiation” to create lasting price for his or her shareholders and buyers. In an unique 3-hour learn you’ll learn:

- why me-too manufacturers are doomed to fail
- easy methods to "read" purchaser suggestions on new items and messages
- the 17 steps for designing “difference” into your brand
- the way to flip your brand’s “onliness” right into a “trueline” to force synergy
- the secrets and techniques of naming items, companies, and companies
- the 4 lethal risks confronted by means of model portfolios
- how you can “stretch” your model with out breaking it
- easy methods to prevail in any respect 3 levels of the contest cycle

From the again cover:
In an age of me-too items and immediate communications, maintaining with the contest isn't any longer a profitable procedure. at the present time you'll want to out-position, out-maneuver, and out-design the contest. the hot rule? whilst each person zigs, zag. In his first booklet, the logo hole, Neumeier confirmed businesses tips to bridge the space among company process and layout. In ZAG, he illustrates the number-one technique of high-performance brands—radical differentiation.

ZAG is an AIGA layout Press booklet, released lower than Peachpit's New Riders imprint in partnership with AIGA. for a fast peek inside of ZAG, visit www.zagbook.com.

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