Read e-book online Vender más en su tienda: Gestión integral del punto de venta PDF

By Jordi Garrido Pavía

ISBN-10: 8492956550

ISBN-13: 9788492956555

Esta obra descubre todos los secretos de las técnicas de venta para detallistas explicando cómo incrementar su eficacia como vendedor y las ventas en su establecimiento.

Este libro pone a su alcance todas las herramientas necesarias para hacer frente a un futuro comercial incierto, saturado por Grandes Superficies, not easy mark downs, Centros Comerciales y por los temibles type Killers.

El advertising and marketing, el promotion y el administration han sido adaptados al lenguaje y a las necesidades de las empresas detallistas. Desde el conocimiento profundo del advertising and marketing y del cliente, pasando por dónde ubicar y cómo diseñar el punto de venta, cómo aplicar las técnicas de promoting para vender y optimizar al máximo el establecimiento, cómo realizar las compras y el almacenaje, hasta el análisis económico-financiero de nuestra empresa.

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Vender más en su tienda: Gestión integral del punto de venta detallista (Spanish Edition) by Jordi Garrido Pavía


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