Tourismuspsychologie (German Edition) - download pdf or read online
By Hans-Peter Herrmann
ISBN-10: 3662502852
ISBN-13: 9783662502853
Dieses Buch bietet einen kompakten Überblick zum Themenbereich Tourismuspsychologie, für den ein wachsendes Interesse besteht.
Die Tourismuspsychologie wird entlang einer Reisekette dargestellt. Beginnend bei der Werbebegegnung bis hin zu den Urlaubserinnerungen nach der Reise werden wesentliche psychologische Sachverhalte behandelt.
Schwerpunktthemen hierbei sind:
Aufgaben und Ziele der Tourismuspsychologie, Gestaltung touristischer Werbung, der Reiseentscheidungsprozess, Reise- und Urlaubsängste, Erleben am Urlaubsort, Führung von groups und Reisegruppe.
Dieses Lehrbuch wendet sich vor allem, aber nicht nur, an Studierende. Es unterstützt alle Verantwortlichen und Mitarbeiter im touristischen Bereich dabei, das Verhalten der Reisenden besser zu verstehen und angemessen darauf reagieren zu können.
Zum Autor:
Der Autor ist Lehrbeauftragter an der Hochschule Harz, an den dualen Hochschuleinrichtungen BA Eisenach und iba Erfurt sowie an der Heimerer-Akademie Leipzig. Schwerpunkte seiner Lehrtätigkeit sind Tourismusmanagement und Psychologie. Seit 2013 hält er Vorlesungen und Seminare zur Tourismuspsychologie an der Hochschule Harz
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Tourismuspsychologie (German Edition) by Hans-Peter Herrmann
by Donald
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