Download e-book for kindle: Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel

By Andrew Sobel

ISBN-10: 0471264598

ISBN-13: 9780471264590

pros who paintings with consumers or huge bills can create lifetime relationships according to those well-researched secrets and techniques. dependent drawing from huge interviews with consumer executives, Making Rain bargains a chain of provocative insights on the way to shed the expert-for-hire label and enhance long term advisory relationships. Exploding the preferred fable of the "Rainmaker," a dated and dysfunctional determine that consumers now not welcome, Andrew Sobel argues that any expert can discover ways to "make rain" on an ongoing foundation with latest consumers by way of constructing a unique set of abilities, attitudes, and methods. those leading edge assistance and methods from a well-known chief within the box prone will allow any advisor, salesclerk, or carrier specialist to create enduring buyer loyalty.

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Making Rain: The Secrets of Building Lifelong Client Loyalty by Andrew Sobel


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