Download PDF by Jordi Montaña,Isabel Moll de Alba: El poder de la marca. (Spanish Edition)
By Jordi Montaña,Isabel Moll de Alba
ISBN-10: 8415735790
ISBN-13: 9788415735793
Tiene dos partes claramente diferenciadas, pero interconectadas entre sí. l. a. primera expone los principios que rigen los angeles gestión de los angeles marca para obtener notoriedad y renombre, así como una imagen de marca valorada por los consumidores y destaca l. a. aportación del diseño y de su gestión para crear los elementos de identidad de l. a. marca. En l. a. segunda parte los autores aportan fifty four ejemplos vividos personalmente de empresas e instituciones de toda clase. los angeles interrelación clara entre teoría y práctica (aunque no hay mejor práctica que una buena teoría) hacen este libro único en su especialidad.
-Es un libro eminentemente práctico, aunque con importantes aportaciones teóricas.
-Libro dirigido a un público muy amplio formado por todas las personas que en cualquier organización tienen motivación para crear una marca sólida y fuerte de su institución.
-Aporta una visión basic de los angeles estrategia de los angeles marca.
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El poder de la marca. (Spanish Edition) by Jordi Montaña,Isabel Moll de Alba
by Daniel
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