Customer value - seconda edizione: Soddisfazione, fedeltà, by Giuseppe Bertoli,Bruno Busacca PDF
By Giuseppe Bertoli,Bruno Busacca
ISBN-10: 8823821630
ISBN-13: 9788823821637
In questa prospettiva, il quantity approfondisce il contributo del advertising alla creazione del valore dell'impresa. Dopo aver illustrato le fondamentali strategie alla base del miglioramento delle functionality di advertising and marketing, il libro analizza i legami esistenti fra valore consistent with il cliente, purchaser pride e relazioni con i clienti, approfondendo tecniche di misurazione e implicazioni economiche.
In questa nuova edizione sono stati approfonditi alcuni aspetti analitici e decisionali delle strategie di advertising and marketing, gli ambiti d'indagine concernenti il valore in line with il cliente e i hole di purchaser delight. Inoltre, si curato l'aggiornamento della letteratura, degli esempi e dei casi aziendali, nonché il riferimento alle implicazioni delle nuove tecnologie.
Read or Download Customer value - seconda edizione: Soddisfazione, fedeltà, valore (Alfaomega) (Italian Edition) PDF
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Customer value - seconda edizione: Soddisfazione, fedeltà, valore (Alfaomega) (Italian Edition) by Giuseppe Bertoli,Bruno Busacca
by Paul
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